SmartETFs Advertising & Marketing Technology ETF
Ticker: MRAD
Exchange: NYSE Arca
Exchange: NYSE Arca
CUSIP: 402031868
Expense ratio: 0.68%
Prospectus is here (effective date November 24, 2020)
Index: N/A - Actively-managed
Investment Objective: Long-term capital appreciation.
Target Number of Holdings: 30 stocks of approximately equal weight (range of 25-75 stocks)
Minimum market capitalization: USD$500 [sic]
Geography: Global
Investment Strategy:
Invests in companies that develop, produce, or distribute advertising, and marketing products and services, especially in ways that are related to digital media or make advertising or marketing more tailored or efficient. The Adviser views Advertising and Marketing Technology as thematic concepts, not industry sectors.
MRAD is a thematic fund that looks for investment opportunities in a limited group of publicly traded companies that are involved in the development, production, adoption or deployment of products or services that are advertising or marketing technology related, or increase marketing, sales or customer support efficiency or enhance the customer experience (which is a form of marketing service). It will focus its investments on Advertising and Marketing Technology companies, and this can include companies that offer or operate the following types of businesses or services:
• Publishers that offer advertising with their content (whether print or digital), or generate advertising revenue
• Public relations agencies
• Broadcasters
• Ad placement platforms or exchanges
• Websites
• Creative development or production companies
• Networks
• Customer relations management platforms
• Advertising agencies
• Web-based marketing or email services
MRAD can also invest in companies that operate or manage new media platforms on which advertising is deployed or that are used by marketing technology companies. This could include companies that deliver advertising in connection through non-traditional media including gaming, entertainment or streaming services.
Twitter: @ETFhearsay
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